Senco Gold and Diamonds associates with comedy-horror film Bhool Bhulaiyaa 3 set for Diwali release

Actors Vidya Balan and Kartik Aryan, who star in the film, endorse Senco’s partnership in a video put up by the brand on social media

Kolkata: Senco Gold and Diamonds has associated with the upcoming Hindi-language comedy horror film Bhool Bhulaiyaa 3 (or BB3), scheduled for a theatrical release on November 1, 2024, coinciding with Diwali festivities. The film stars Kartik Aaryan, Vidya Balan, Madhuri Dixit and Triptii Dimri, and is set in Kolkata, West Bengal.

The brand’s announcement says, “Ready to feel the spine-chilling thrill again? Senco Gold & Diamonds partners with Bhool Bhulaiyaa 3 for an unforgettable journey! Get ready for Bhool Bhulaiyaa 3, releasing on November 1, and catch a sneak peek of our unique, exquisite designs that the cast will be adorning. Celebrate a Diwali filled with sparkle, elegance, and a dash of cinematic mystery!”

The brand also termed it the “franchise that’s kept us guessing, laughing, and screaming—ready to haunt us in the most thrilling ways!” and asked its followers to name their all-time favourite Bhool Bhulaiyaa character.

In a video posted on the brand’s social media pages, Vidya Balan and Kartik Aryan endorse Senco’s association with the film. The video begins with a dance sequence and pans into the actors saying, “Festivals, weddings or any other celebration…Add an extra sparkle to each occasion with Senco Gold and Diamonds.”

Bhool Bhulaiyaa 3 is directed by Anees Bazmee and produced by T-Series Films and Cine1 Studios. It is the third of the series in the eponymous franchise after Bhool Bhulaiyaa (2007) and Bhool Bhulaiyaa 2 (2022).

Notably, last year, Senco Gold and Diamonds had associated with the film ‘Satya Prem ki Katha’, starring Kartik Aryan and Kiara Advani. As an in-film branding partner, Senco Gold and Diamonds showcased its jewellery in the movie and unveiled a limited-edition bridal collection inspired by the film’s love story. The retailer also ran an ad campaign, along with the promotion that customers buying the exclusive ‘SatyaPrem Ki Katha Collection’ jewellery would get an opportunity to meet the lead cast of the film, adding an extra touch to their jewellery experience.

Senco Gold & Diamonds, a distinguished brand under Senco Gold Limited, has over 80 years of legacy in the jewellery sector. Founded in Kolkata in 1994 and transformed into a public limited company in 2007, Senco Gold has a presence of more than 165 stores across 16 States, and heavily invests in marketing and brand collaboration activities.

Senco appoints Kartik Aaryan as brand ambassador for its men’s jewellery line Aham 

Senco Gold & Diamonds has announced the appointment of Bollywood star Kartik Aaryan as the brand ambassador for its men’s jewellery range, Aham. To mark this collaboration, the brand has launched the ‘Regalia’ collection, designed to embody a dignified demeanor and cosmopolitan flair. 

Aaryan will showcase the ‘Regalia’ collection through various promotional campaigns, including digital marketing initiatives and social media engagement. This partnership aims to enhance Senco Gold & Diamonds’ visibility in the competitive jewellery market while allowing fans to connect with both the actor and the brand.

Retail Jeweller India News