The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The winners were picked at a draw combining participants from both the festive events. This year, it was the 22nd edition of ‘Swarna Sambhar’ and the...
The brand recently opened two new retail outlets in Rourkela and Bhubaneshwar, in its mission to tap into key markets with a rich cultural heritage and...
Indicators such as a 11.32% rise in cut and polished diamond exports, along with increases in gold jewellery and lab-grown diamond exports, accounted for the positive...
To enter a contest to share memorable moments with #Chat_Mangni_Pat_Byah, participants had to scan a QR code to follow Amaltas Jewels on Instagram and engage with...
For most users, Gemini is best seen as an alternative to ChatGPT. There’s also Gemini Nano for on-device AI processing. All of these are underpinned by...
An Israeli court approved the Dholakia-Fenix bid for Lusix, citing their commitment to retaining employees, supporting growth and maintaining R&D operations in Israel for continuity Tel...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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