Oman India Investment Fund sells over Rs 75 cr in Senco gold shares 

Amidst this development, ICICI Prudential Life Insurance purchased 4.9 lakh shares in Senco Gold at Rs. 1,280 per share 

Mumbai — The Oman India Investment Fund has divested shares worth over Rs. 75 crore in fine jewellery brand Senco Gold through an open market transaction. In the process, ICICI Prudential Life Insurance acquired a 0.63% stake in the company. 

According to data from the Bombay Stock Exchange, the Oman India Investment Fund II sold 5.89 lakh shares, equating to a 0.76% stake in Senco Gold, at an average price of Rs. 1,280.16 per share. The total transaction value reached Rs. 75.52 crore. Following this sale, the Fund’s stake in Senco Gold has decreased from 2.03% to 1.27%. 

ICICI Prudential Life Insurance purchased 4.9 lakh shares in Senco Gold at the same average price of Rs. 1,280 per share. 

In related news, Senco Gold & Diamonds recently unveiled its latest campaign, “Har Jazbaat Ko Karein Celebrate,” under the Everlite by Senco brand. The campaign features a poignant narrative that highlights the deep, unspoken bonds between two women, emphasizing emotional strength that transcends words. 

The campaign showcases tender moments shared between the characters, including applying a bindi, assisting with earrings, and reveling in the joy of Navaratri celebrations. An unexpected twist in the storyline adds depth, illustrating the beauty of connection and understanding that exists beyond verbal communication. In this context, the jewellery becomes a symbol of the subtle yet powerful bond between the women, representing the inner strength, or Shakti 

Joita Sen, Director and Head of Marketing and Designs at Senco Gold & Diamonds, expressed her enthusiasm for the campaign, stating, “We had a wonderful time filming this campaign and believe our audience will resonate with it, especially during Navaratri. Through our Shakti Edit and Lotus Collection, we’re unveiling designs that honor the divine feminine and evoke a sense of inner strength. With Everlite by Senco, we continue to celebrate Devi Puja alongside our other campaigns like Aparupa and Sajilo Rey.” 
 

Retail Jeweller India News