MPJ Jewellers announces Tollywood star Subhashree Ganguly as new brand ambassador 

According to the brand, Subhashree Ganguly’s association is expected to resonate strongly across different demographics, capturing the attention of consumers nationwide 

Kolkata: Kolkata-based jewellery brand MPJ Jewellers has announced a significant move in its marketing strategy by appointing Bengali film superstar Subhashree Ganguly as its new brand ambassador. This collaboration marks a milestone for MPJ Jewellers as they aim to revitalize their brand image and connect with diverse audiences. 

Subhashree Ganguly, known for her elegance and charm, embodies the essence of MPJ Jewellers’ values and aesthetic. Her association with the brand is expected to resonate strongly across different demographics, capturing the attention of consumers nationwide. 

Innovation and creativity lie at the heart of this collaboration, as both MPJ Jewellers and Subhashree Ganguly aim to break away from traditional advertising norms and deliver captivating experiences to consumers. This partnership signifies a commitment to exploring new avenues in jewellery marketing, promising a fresh and dynamic approach that transcends conventional boundaries. 

Expressing his excitement about the partnership, Soumik Roychowdhury, managing director of MPJ Jewellers, stated, “We at MPJ Jewellers have always taken the road less travelled, we have believed the best ideas can come from a team that believes in your journey and shall remain a part of your growth in the industry. This partnership is a significant milestone for us, as we begin to redefine the way jewellery is perceived and experienced. With Subhashree Ganguly on board, we are confident in our ability to capture eyeballs.” 

MPJ Jewellers is spread across West Bengal and north-eastern states which includes Assam, Meghalaya, Tripura, and shortly in Manipur. With 30 retail outlets (19 in Bengal and 11 in north-eastern states) the brand has become a recognized regional retail chain in the eastern region. Actress Priyanka Sarkar is the current face of the brand. 

Retail Jeweller India News