MK Jewels goes down the wholesome route for Father’s Day 2024 

Reminiscing the brands’ 25 years of legacy, the Raimalani father-son duo features in an informative podcast 

Mumbai: MK Jewels’ 25^th anniversary conceding with Father’s Day this year came across as a campaign opportunity for the prestigious brand. MK Jewels founder Ram Raimalani joined his son Kush Raimalani for an intimate podcast session. The podcast, divided into sections, was uploaded across the brand’s social media and website and makes its way into the brand’s YouTube channel, which has over 42 thousand subscribers. 

The podcast sees Kush Raimalani quizzing his father about the brand and his personal experience. On the question regarding MK Jewels’ inception, Ram responds by giving accounts of the challenges faced ever since he felt passionate about creating unique handcrafted jewellery pieces back in 1999. As the discussion continues, Ram shares that his father had been a major reference point in this business, and he inculcated his practices. From taking jewellery designs door-to-door to gaining customer trust, Ram claims that the brand toiled to prove its craftmanship and transparency. 

Khush further asks his father about the reasons behind the brand’s success. The MK Jewels founder credits the brand’s success to their commitment towards maintaining a high standard of quality and keeping up with market trends without losing the essence and unique proposition of the brand. The duo went on to play a rapid fire round sharing moments of laughter. 

Ram Raimalani also pays homage to one of his most favourite collections titled ‘Ra Ra Ru’ that brought in a lot of new customers. He also unveiled a new high jewellery collection launched on the occasion of the brand’s 25th anniversary. 

The entire podcast was segregated into interesting snippets made in the form of Instagram reels, which in turn were uploaded across 7 days. Each reel received over 130 likes on the platform, driving the brand’s followers to watch the complete podcast on YouTube. With a decent glimpse of past challenges and humour, the brand showcased an interesting side of the top management, thus establishing a deeper connection with the target audience.  

Written by Amaan Kasu 

Retail Jeweller India Exclusive