Mia by Tanishq’s new campaign merges Disco era charm and modern energy courtesy Zeenat Aman

The ad uses dynamic lighting, vibrant music and striking visuals to maximize Aman’s presence for the brand, and showcase a collection of jewellery designed to evoke nostalgia while appealing to modern sensibilities

Mumbai: Mia by Tanishq’s new campaign, featuring Bollywood legend Zeenat Aman, effectively merges retro charm with contemporary elegance, to convey the message that true style transcends time. Combining elements of the Disco era with modern energy, to appeal to both youngsters and an older audience, it showcases a collection of jewellery designed to evoke nostalgia while appealing to modern sensibilities.

The campaign features Zeenat Aman grooving to her iconic soundtrack “Aap jaisa koi meri zindagi mein aaye”. Her presence lends the campaign an electrifying and celebratory feel, highlighting the bold fashion statements characteristic of the Disco years when she reigned supreme, while infusing them with a modern twist.

Shyamala Ramanan, Business Head of Mia by Tanishq, expressed her excitement about the collaboration, stating, “We are thrilled and honored to partner with Zeenat Aman, an icon who epitomizes the fearless and unapologetic spirit of the Disco era. This partnership celebrates timeless glamour, connecting the bold energy of the past with the confidence of the modern woman. Zeenat breathes life into this collection in a way that feels both nostalgic and empowering, reminding us that true elegance lies in embracing our inner star. We hope that the bold spirit of Disco continues to inspire, with each piece of the Mia Disco collection designed to make you shine like the icon you are.”

The campaign employs dynamic lighting, vibrant music, and captivating visuals to blend the essence of the Disco era with a modern energy designed to resonate across generations. Aman’s presence serves to bridge the gap between the past and present, making the campaign both nostalgic and contemporary. With its focus on bold self-expression and dazzling design, Mia by Tanishq aims to captivate audiences, reminding them that glamour and style are truly timeless. The campaign has been conceptualized by ad agency Famous Innovations.

Retail Jeweller India News