Mia by Tanishq launches new digital film for ‘Facets Collection’

Mia by Tanishq on Thursday announced the launch of another range, the Facets collection. According to the company, this modern range of jewellery comes up with unique designs which include angles, cubes and varied coloured stones that in turn reflect every spirit of a woman.

“With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self-expression. We believe that a woman expresses her mood not only through her attire but also through the jewellery she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today,” Bhavishya Kelappan, brand head, Mia by Tanishq, said.

Conceptualised by Fryed Advertising, the TVC captures every emotion of a woman right from being happy to goofy and from bored to flirty.

“The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realize that they’re all the same person, and her many moods interacting with each other. Catch this interesting campaign, and shop for Mia By Tanishq’s brand-new Facets collection – when you’re in a #TreatYourself mood!” Prahlad Nanjappa, partner, Fryed Advertising, said.

The customisation aspect highlights on how Mia celebrates the special multi – mood characteristics of every woman.

Courtesy: BrandEquity

Image Courtesy: BRANDEQUITY.COM