Melorra’s Designer Speak section unveils fiery womanhood via Catwoman range

Not every brand pulls off jewellery as an everyday fine accessory. Similarly, not every brand dishes out such a harmonious fashion sense in lightweight verticals. Melorra has been doing it successfully for quite a while now and has recently released a Designers Speak video about their Catwoman collection.

The video starts with references of old international films showing women combatants, the Catwoman suit and the Black Widow outfit. Designer Bhagyashree guides viewers along the trend of the catsuit and how global celebs such as Kim Kardashian, Cardi B and others have been donning the feline look much to the amazement of their fans. A similar wow factor exist in the body-hugging gold jewellery ranges of the collection which, Bhagyashree explains, encompasses the femininity and boldness of a woman in equal measure.

The comprehensive nature of marketing that Melorra does with this collection is remarkable. The video, which has received over 1.3K views after being uploaded on November 30, gives viewers styling tips about the best footwear for this range. Not only does it give a glimpse of their e-com app, but also show the precise locations of Melorra experience centers on the Google Map. That’s all the information a curious customer should look for.

“The preferences in jewellery have gone from ‘Classic’and ‘feminine’ to ‘bold’ and ‘edgy’, and we are seeing a huge uptake in that aesthetic. These two aspects came together well in the collection ‘Cat woman’,” says Deepshikha Gupta, Senior VP Design, Melorra.

Praising the Designer Speak section’s ability to help customers relate with the brand easily, Gupta says that consumers like to see the face behind the creations they love and consume. She believes that customers have begun to identify Melorra as not just their everyday fine jewellery partner, but a styling partner. “Each design is in sync with the latest that can be seen in the consumer wardrobe. Our customer care team members are actually stylists who help the consumers choose the best styles for them in jewellery, basis latest fashion trends,” she added.

Written by Shubham Dasgupta

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