Kultivate Karats enters Chandigarh with flagship lab-grown diamond store  

Inaugurated by Rubina Dilaik, the brand partnered with Chandigarh’s Deepak Gupta for the launch to expand its North India presence, offering eco-conscious, premium lab-grown diamond jewellery 

Chandigarh: Bengaluru-based lab-grown diamond brand, Kultivate Karats, has expanded its presence with the opening of a flagship store in the Tricity area, marking a significant step in its growth. The store’s inauguration, attended by actress Rubina Dilaik, winner of Bigg Boss Season 14, highlighted the increasing demand for sustainable and eco-friendly jewellery. The new outlet aims to meet the rising consumer interest in high-quality, affordable jewellery made from lab-grown diamonds. 

Rubina Dilaik, the chief guest at the event, toured the store, showcasing the elegance of the lab-grown diamond jewellery collection. Dilaik’s presence reinforced the brand’s focus on aligning with modern trends while promoting sustainable luxury. 

In a strategic move to enhance its North India footprint, Kultivate Karats has partnered with Deepak Gupta, a Chandigarh-based jewellery industry veteran. Gupta’s local expertise, combined with Kubix Jewels LLP’s (Kultivate Karats’ parent company) experience in lab-grown diamonds, will strengthen the brand’s regional reach. The store promises to offer a wide variety of premium jewellery designed for consumers in Tricity seeking innovative, eco-conscious alternatives. 

Sampath Jain, Co-founder of Kubix Jewels, emphasized the growing demand for lab-grown diamonds, highlighting their affordability, quality, and reduced environmental impact. Lab-grown diamonds, which are chemically identical to mined diamonds but produced sustainably, appeal to consumers who prioritize both luxury and environmental responsibility. 

As part of the launch, experts conducted educational sessions to raise awareness about the benefits of lab-grown diamonds. These sessions emphasized the ethical production process, affordability, and the diamonds’ high quality. The initiative aimed to bridge the knowledge gap and encourage informed purchasing decisions. 

Lab-grown diamonds are gaining popularity due to their sustainability and innovation, eliminating the ethical issues and environmental harm associated with traditional diamond mining. With growing consumer awareness, they are expected to reshape the jewellery industry globally. 

The Tricity outlet represents a milestone for Kultivate Karats, offering consumers access to cutting-edge, sustainable jewellery. This launch sets a precedent for the jewellery industry, highlighting sustainability and affordability as key drivers in the future of luxury shopping. 
 
The Retail Jeweller India News