Kisna launches 15th pan-India showroom at Prayagraj, fourth exclusive store in Uttar Pradesh

The showroom houses a variety of diamond and gold jewellery collections, each of which has modern designs that are tailored to individual styles and local preferences

Prayagraj: Jewellery brand Kisna, from the Hari Krishna Group, unveiled its 15th exclusive pan-Indian brand showroom and its fourth exclusive store in Uttar Pradesh, at Prayagraj (formerly Allahabad). The opening ceremony was attended by Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group.

The brand has previously launched exclusive showrooms in cities such as Ayodhya, Bareilly, Bangalore, Ghaziabad, Hyderabad, Hisar, Jammu, Mumbai, New Delhi, Raipur, and Siliguri. Kisna’s distribution-driven ‘Mines to Market’ business model, which sustains an understanding of evolving consumer preferences, has allowed the brand to expand its presence to over 3,500 showrooms across India.

The store houses the brand’s full selection of statement and lightweight fine jewellery designs and is rendered in Kisna’s signature navy blue and white hues.

Dholakia talked about how the showroom hopes to bring ease of access and make a range of designs available that are steeped in modernity while being tailored to local preferences. “Our goal is to make diamond jewellery accessible to every woman in the country, and our expansion plans aim to reach every household across India. At the new showrooms, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond and gold jewellery collections suitable for every occasion.”

Parag Shah, Director, Kisna Diamonds stated, “Kisna is determined to provide the residents of Prayagraj with jewellery that resonates with their distinctive style and preferences.”

Retail Jeweller India News