Kisna Diamond & Gold Jewellery announces plan to open 60+ new showrooms across India in 2025

The brand is set to surpass 120 exclusive showrooms across India this year,with its planned expansion including entry into new markets such as Faridabad, Bhubaneswar, Assam and Manipur

Mumbai: Kisna Diamond & Gold Jewellery, one of India’s prominent jewellery brands, has announced an ambitious expansion plan to open 60+ new showrooms across the country in 2025. This move is part of the brand’s effort to increase its presence in both major cities and emerging markets across India. The first phase of showroom launches is set to commence in March, with additional openings planned throughout the fiscal year.

With this aggressive retail expansion, Kisna aims to strengthen its presence in both metro cities such as Hyderabad, Kolkata and Chennai as well as high-growth Tier-II and Tier-III markets like Guwahati, Vizag, Rajkot and Meerut. The brand will also mark its entry into Faridabad, Bhubaneswar, Assam and Manipur, extending its footprint into new regions. These showrooms will feature a range of diamond and gold jewellery designed to meet the demands of modern consumers.

The jewellery industry in India is witnessing significant shifts, driven by evolving consumer preferences, digital transformation, and the increasing demand for personalization. Trends such as colour stone jewellery, pearls, mixing metals, station chains, lightweight trousseau jewellery sets are gaining traction. With rising disposable incomes and a growing preference for branded jewellery, the industry is poised for robust growth. Kisna’s expansion aligns with these market trends.

Parag Shah, CEO, Kisna Diamond and Gold Jewellery, said, “We are thrilled to embark on this significant expansion journey, reinforcing Kisna’s legacy of trust, craftsmanship and innovation. As the demand for premium yet affordable jewellery continues to rise, we are committed to bridging the gap between tradition and modernity. Our expansion will not only cater to evolving consumer preferences but also create a world-class shopping experience through cutting-edge retail formats and personalized services. By entering new markets, including Faridabad, Bhubaneswar, Assam and Manipurwe aim to bring Kisna’s exquisite craftsmanship to a wider audience, making high-quality jewellery more accessible than ever.”

In addition to gold jewellery, Kisna offers only naturally sourced diamonds, ethically procured from various regions worldwide. As part of its growth strategy, Kisna is enhancing its omni-channel presence to provide customers with a seamless shopping experience across online and offline platforms.

Launched in 2005, Kisna is the flagship diamond and gold jewellery brand from the Hari Krishna Group. It has established an extensive distribution network, reaching over 3,000 shop-in-shop outlets across 28 States in India. Kisna currently operates 64 exclusive showrooms and with plans to open 60+ new exclusive showrooms this year, it is on track to surpass 120 showrooms nationwide. The expansion focuses on key business hubs and high-potential markets, ensuring greater accessibility for customers.

Retail Jeweller India News