Kirtilals launches ‘experiential techno bridal studio’ for brides-to-be at Vijayawada

The shopping experience is majorly enhanced by technology at the store; for instance, customer inputs can be taken and rendered as a virtual design in under 10 minutes

Diamond and gold jewellery brand Kirtilals has launched an experiential bridal studio at its Vijayawada showroom, where the shopping experience is enhanced by technology. The exclusive bridal studio offers jewellery for every occasion, from engagement to reception, along with a fully personalized experience to enable a rich and memorable shopping experience. With this, Kirtilals aims to make the experience of finding the perfect jewellery for brides even more personal and memorable this wedding season.

The bridal studio displays a collection of contemporary and traditional bridal jewellery in brilliant diamonds and precious stones, true to Kirtilals’ legacy of exemplary craftsmanship since 1939. In addition, the store showcases a collection of in-trend and traditional inspirations that can be customized as well. The brand also offers a virtual showcase experience for customers to virtually try the entire universe of Kirtilals design catalogue. 

Additionally, the store also customizes wedding jewellery according to the bride-to-be’s needs. With state-of-the-art technology and keen attention to detail, designers at the store are in a position to assist the bride-to-be to have a signature style.

Technology in the bridal studio

Kirtilals’ experiential techno bridal studio has adapted the latest technology to aid shopping by its customers. Virtual Try–on is a feature which helps them to try on any number of designs, even beyond existing products in the store, and pick from a vast collection of jewellery pieces.

A customization tablet enables the designer to create new designs on a touch-screen device according to customer inputs. This is immediately rendered as a virtual design for the customer to try instantly and order it if they like. All this takes just 10 minutes.

Once customers shortlist their favourite products, The Smart Tray helps capture the customer’s interest, which assists in serving them better with the designs they like, and products they shortlisted can be instantly shown to them.

The studio is also integrated with the Virtual Store, in which customers can browse through the infinite number of designs present across the Kirtilals universe.