Khanna Jewellers announces actor Athiya Shetty as its latest brand ambassador

The partnership with Shetty coincides with the launch of the brand’s latest collection, featuring gold jewellery, diamond pieces and polki creations that celebrate the multifaceted personality of today’s global woman

Delhi: Fine jewellery brand Khanna Jewellers has announced its assocation with actor Athiya Shetty as its latest brand ambassador. Known for her elegance and modernity, Shetty perfectly embodies the ethos of Khanna Jewellers—where heritage intertwines with contemporary aesthetics.

The partnership with Shetty comes alongside the launch of the brand’s latest collection, designed for the modern Indian woman who embraces her heritage while confidently stepping into the future. The collection showcases intricate craftsmanship and exquisite details, blending the richness of Indian traditions with a contemporary flair. From gold jewellery to chic diamond pieces and bold polki creations, the designs celebrate the multifaceted personality of today’s global woman.

Shetty’s sophisticated charm and modern style resonate with the spirit of the collection. According to the brand, this collection presents a fresh narrative of style and tradition to its clients, offering jewellery not merely as accessories but as reflections of individuality and heritage.

Athiya Shetty succeeds the glamorous Malaika Arora Khan as the brand ambassador for Khanna Jewellers, taking over a role that Arora previously defined with her iconic style and sophistication. Arora headlined the launch of the brand’s ‘Swarna’ collection in 2023, which features intricately crafted gold jewellery adorned with vibrant, richly coloured precious gemstones in unique

The collaboration with Shetty underscores Khanna Jewellers’ mission to celebrate the modern Indian woman and set new benchmarks in the world of luxury jewellery.

Located at DLF Emporio, Karol Bagh, and South Extension, the brand’s stores are retail spaces that embody its vibrant spirit. With a legacy spanning over 68 years, Khanna Jewellers has consistently redefined luxury and craftsmanship since its establishment in 1953 by Wazir Chand Khanna and his sons.

Today, under the stewardship of the Khanna family, the brand operates three stores in New Delhi and has recently expanded by opening a new showroom in Gurugram.

Retail Jeweller India News