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Kalyan Jewellers unveils limited edition ‘Pushpa’ collection ahead of Pushpa 2 release
The Pushpa collection, inspired by the movie, features bold designs with uncut diamonds, semi-precious stones, and floral motifs, showcased by Rashmika Mandanna to target movie fans and reach a wider audience
Mumbai: Kalyan Jewellers, one of India’s most iconic fine jewellery brands, has launched a limited-edition jewellery collection inspired by the blockbuster movie Pushpa and its upcoming sequel, Pushpa 2. The brand unveiled the exclusive line on December 6, ahead of the much-anticipated release of the film.
The collection, which captures the grandeur and natural beauty reflected in the Pushpa movie, features bold and exquisite designs that celebrate strength and sophistication. Actress Rashmika Mandanna, a key figure in the film franchise, showcased the opulent pieces across her social media platforms, helping to generate excitement among fans.
The jewellery line includes intricate floral motifs and combines the sparkle of uncut diamonds with vibrant semi-precious stones and mother-of-pearl details. By tapping into the media buzz surrounding Pushpa 2, Kalyan Jewellers aims to engage fans and attract a wider audience.
The Pushpa collection is now available at select Kalyan Jewellers showrooms across India, giving fans a chance to own a piece of the cinematic magic.
Headquartered in Thrissur in the State of Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India with a presence in the Middle East. It has expanded its reach by focusing on both major metropolitan areas and Tier-II and Tier-III cities across India. It offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of customers. The brand now has over 200 stores nationwide as well as a strong presence in the Middle East, with locations in the UAE, Qatar, Oman and Kuwait.
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