Kalyan Jewellers launches digital ad series for Navratri featuring Kinjal Rajpriya and Ritabhari Chakraborty 

Titled #TraditionOfTogetherness, the campaign captures the essence of Durga Pujo while portraying the modern woman as empowered, resilient, and inspirational 

Mumbai: Kalyan Jewellers, one of India’s leading and most trusted jewellery brands, has unveiled a new digital advertising series to celebrate Navratri. This innovative campaign highlights the cultural diversity of India through region-specific jewellery designs that reflect the unique traditions of each state, featuring regional brand ambassadors Ritabhari Chakraborty and Kinjal Rajpriya. 

Titled #TraditionOfTogetherness, the campaign captures the essence of Durga Pujo, celebrating the strength of Maa Durga while portraying the modern woman as empowered, resilient, and inspirational. The ads pay tribute to the festival’s spirit of togetherness, love, and the divine presence of the goddess. 

In particular, the Navratri celebrations in Gujarat are showcased with a focus on the rich cultural essence and vibrant spirit of the state. The campaign emphasizes the joy of Garba Raas and Dandiya, embodying the exuberance of a festival renowned for its colors, music, and dance. 

Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, remarked, “As we enter the festive season, our new digital ad series honors the spirit of Navratri and Durga Pujo with jewellery that is both unique and meaningful. Through this campaign, we aim to connect with our customers on a deeper level, offering timeless designs that blend tradition with modernity.” 

The campaign also introduces new diamond and Navaratna-inspired jewellery pieces as part of the ‘Sankalp’ collection, which draws inspiration from the deep cultural roots of both the Bengali and Gujarati communities. Alongside the stunning new designs, Kalyan Jewellers is offering special promotions to maximize benefits for customers during this festive season. 

Retail Jeweller India News