Kalyan Jewellers launches CSR initiative ‘Crafting Futures’ to improve lives of jewellery artisans 

The jeweller has given an initial commitment of Rs 3 crore, and invited long-term partners and stakeholders to join the collective effort 

Thrissur: Kalyan Jewellers has just launched ‘Crafting Futures, a CSR initiative dedicated to improving the livelihoods of jewellery artisans, preserving craftsmanship and fostering community development. To lay the foundation and implement this initiative, a cornerstone of the company’s ‘With Love’ brand philosophy, Kalyan Jewellers has given an initial commitment of Rs 3 crore.  

‘Crafting Futures’ is a long-term action plan, set to evolve and expand in the years ahead. “Jewellery is not just about gold and gemstones – it carries the soul and artistry of the kaarigars who bring each piece to life. Their craftsmanship is a living tradition that must be nurtured and passed on. With ‘Crafting Futures’, we are ensuring that traditional craftsmanship evolves with modern advancements, taking a stand for the artisans who have upheld our industry’s legacy for generations. We invite our partners to join us in this mission, ensuring a future where every artisan is valued, empowered and supported,” TS Kalyanaraman, Managing Director, Kalyan Jewellers said.  

According to the brand, ‘Crafting Futures’ is not just a CSR project – it is a movement to create lasting change. The initiative focuses on bridging tradition with innovation by improving workspaces, introducing technology and providing upskilling opportunities. This approach not only preserves the legacy of craftsmanship but also equips artisans with the skills needed to thrive in a changing industry. Additionally, the initiative will support artisans’ children’s education, provide healthcare and drive long-term financial stability for artisans and their families.  

To create a larger collective impact and drive meaningful change, Kalyan Jewellers has invited its long-term partners and stakeholders to join this effort. Together, the mission is to build a sustainable ecosystem where artisans thrive, their traditions endure, and their contributions are truly recognized. 

Headquartered in Thrissur in the State of Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India with a presence in the Middle East and the USA. It has 349 showrooms across India, the USA and the Middle East. 

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