Kalamandir Jewellers’ new flagship store strengthens ties with Platinum Guild International 

The store debuts new collections such as the Men of Platinum ‘Kuvarsa’ collection and the Platinum Evara ‘Ridge’ collection for women 

Mumbai – Kalamandir Jewellers has launched its new flagship store in Borivali, Mumbai, marking a significant expansion and strengthening its association with Platinum Guild International (PGI) India. The grand opening heralds a new era of experiential jewellery shopping in the city. 

The store offers an extensive selection of platinum jewellery. The brand has a ‘platinum experience zone’ within the store, reinforcing its commitment towards platinum jewellery. The Platinum EVARA collection features modern women’s jewellery, including neckwear, wristwear, earrings, and rings for everyday and special occasions. The Platinum Love Bands collection presents the latest in platinum bands for couples, perfect for commemorating special milestones. 

Additionally, the Men of Platinum collection includes intricate designs of platinum chains, rings, and wristwear that blend classic and contemporary styles. The store also debuts new collections such as the Men of Platinum ‘Kuvarsa’ collection, featuring geometric and interlocking designs, and the Platinum Evara ‘Ridge’ collection for women, showcasing dual-toned pieces. The ‘His & Her’ line offers platinum wristwear for both men and women. 

The partnership with PGI India supports the global vision to develop the platinum jewellery market. Supported by leading platinum producers from South Africa, PGI collaborates with global partners to conduct extensive marketing programmes in China, Japan, the USA, and India. In India, PGI also partners with TUV India Pvt Ltd to ensure the purity of platinum, guaranteeing 95% assured purity for each jewellery item. 

Milan Shah, Director of Kalamandir Jewellers, expressed excitement about the new store, stating, “We’re thrilled to launch our flagship store in Mumbai, marking a new chapter in our journey. Mumbai’s vibrant landscape and thriving jewellery market make it the perfect home for Kalamandir Jewellers. This grand opening not only strengthens our ongoing partnership with PGI India but also enhances our patrons’ shopping experience with new platinum jewellery collections catering to varied consumer desires.” 

Vaishali Banerjee, Managing Director of PGI India, added, “We are excited to inaugurate Kalamandir Jewellers’ flagship store in Mumbai. This momentous occasion marks a key milestone in our association with this esteemed jewellery brand. With the launch of this platinum experience zone, we aim to boost consumer sentiment and catalyze platinum jewellery demand during the pre-festive season. The diverse range of platinum jewellery collections and the store’s grand ambiance promise to captivate jewellery enthusiasts.” 

Retail Jeweller India News