Jewellery brands come up with ways to engage customers on Father’s Day  

Orra Fine Jewellery, Kalyan Jewellers, and Indian Gem & Jewellery Creation explore omnichannel activities with men’s jewellery collections to celebrate the occasion 

Mumbai: Father’s Day is celebrated on the 16th of June across the globe. Jewellery has been conventionally associated with women in India, although many prominent brands are spearheading to break this very notion. The campaigns adopted by these brands on the occasion of Father’s Day truly recapitulate their stance.  

Brands such as Kalyan Jewellers have unveiled varied approaches for customers to opt for a token of appreciation for fathers, starting with the unveiling of a curated selection of jewellery under its Senhor collection. From sleek pendants to sophisticated bracelets, these designs cater to the modern man’s taste, featuring options in 18-karat gold, rose gold, and diamond-studded accents. 

The Senhor collection offers a blend of affordability and elegance, ensuring that every father receives a gift as unique as he is. With a focus on acknowledging the individuality and resilience of today’s men, these jewellery pieces present a diverse array of textures and styles, including dual-tone pieces and minimalist patterns, catering to the aesthetic preferences of the contemporary consumer. 

On the other hand, Orra fine jewels have adopted a contrasting approach in the form of a social media contest. The #GemForYourHero campaign gives customers a chance to win elegant jewellery from the men’s collection, which include rings and chains. The brand, with the aid of a reel post, notifies customers about the contest, which directs them to take a screenshot of the jewellery they think their fathers would love the most. Furthermore, they are instructed to share the picture of the jewellery on their Instagram story alongside a note of the most cherished memory with their father. Posting the story while using the tag #GemForYourHero would avail them of an opportunity to win the prize. 

Similarly, Indian Gem & Jewellery Creation came up with ‘For Daddy’, a collection comprising exquisite rings, bracelets, chains, pendants and even kurta buttons in gold and diamond. Their latest collection imbues luxury as an entirely autonomous family heirloom range for men.

Retail Jeweller India News