RJ Market Watch
Jashn-A Celebration of Heritage Jewellery by Harit Zaveri Jewellers
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Jashn a Hindi-Urdu word means happiness and celebration of the finest. Ahmedabad powerhouse, Harit Zaveri Jewellers (HZJ) unveils their new heritage jewellery line – Jashn. Shot at a picturesque haveli, maintaining modern aesthetics, this collection pays homage to the regal designs and celebrates the joy of showcasing these extraordinary pieces for the upcoming bridal season.
Known for creating timeless jewels with expert craftsmanship, this collection is bound to stand the test of time and tradition. These statement, classic sets have been imagined for versatile brides-to-be who are looking for coordinated jewellery pieces that can not only be worn across their range of bridal functions like the Wedding or Sangeet, but even years later as standalone piece.
The Jashn range comprises of layered raani haars, polki choker sets, rings, bangles and maangtikaas suitable for various occasions. Ideal heirlooms, these can also be passed down and worn over the years owing to the royal look and attention to detail. These pieces are brilliant polki designs that are crafted in 18K gold and complemented with emeralds and rubies; each piece has its own story to tell. The jewellery redefines elegance with its contemporary vibe that is bound to add charm to every bride’s trousseau.
This bridal ensemble is an extension of the same belief where every jewel is a one of a kind masterpiece yet is deeply rooted in Indian culture. Expect nothing less than opulent creations best suited for a queen!
Managing Director, Harit Zaveri Jewellers and RBZ (Antique Manufacturing) told us, “Our collection is for the modern Indian bride who is looking for jewels that can be passed on for generations and that can be treasured as an heirloom piece. It is ideal for those on the lookout for a heritage piece as a collector’s item.”
Courtesy: Retail Jeweller India News Service
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