Inspired by iconic works of art, BlueStone launches the #StrokesofGenius Campaign 

In a series of posts, the campaign captures the intricate patterns and dynamic colour treatments of the collectable pieces inspired by works of art legends

Mumbai: BlueStone recently announced the launch of its new campaign, #StrokesofGenius, for its art-inspired jewellery and accessories. Embracing the idea that jewellery is wearable art, BlueStone draws inspiration from iconic masterpieces. The result is a collection that displays creativity, elegance and taste, bringing timeless artistry to every jewellery piece.

In a series of posts, BlueStone encapsulates the narrative that behind every stroke of genius lies a muse — the modern, stylish individual who embodies sophistication, sparks creativity and ignites passion. 

Speaking of the launch, Vipin Sharma, chief merchandising officer of BlueStone, said, “At the core of this collection lies inspiration drawn from iconic masterpieces and the brilliance of master artists. We have utilised gemstones, enamels and vibrant colours to craft jewellery that captures the essence of these artworks in elegant and expressive designs. For instance, our jewellery inspired by Dali’s surrealism features bold drips highlighted with Amethyst, evoking his distinctive style.  

“Similarly, our interpretation of Mondrian’s iconic modern art incorporates enamels and gemstones such as topaz and sapphire, breathing life into his ‘Composition’ through jewellery pieces. The collection presents a diverse palette of interpretations, from the vibrant hues of Color Field to the refined elegance of Van Gogh’s Starry Night. We believe that these pieces will resonate with our customers, offering each item as a cherished addition to their collections,” Sharma added.

Taking inspiration from Van Gogh’s Starry Night, Piet Mondrian’s Modern Art, Color Field and Salvador Dalí’s Surrealism, the campaign captures the dynamic diversity of these styles with dreamy forms, intricate patterns and dynamic colour treatments, making it a blend of art and elegance. It offers collectable pieces that are occasionally encountered, making each item a treasured addition to any jewellery collection.

From pop art and modern art, the campaign envisages Mondrian’s iconic use of lines, squares and primary hues, creating dynamic compositions. The campaign showcases the celestial swirls of Vincent van Gogh’s “Starry Night” and the rich symbolism of Salvador Dalí’s masterpiece “The Persistence of Memory”.

Retail Jeweller India News