Innovation and growth converge at Platinum Guild International – India’s 6th Platinum Buyer-Seller meet

PGI India’s current marketing and branding initiatives, along with the Buyer Seller Meet, are indicators of how PGI India’s strategies are preparing the Indian market for platinum jewellery

The Platinum Guild International (PGI) concluded yet another successful edition of its annual extravaganza, the ‘Platinum Buyer-Seller Meet,’ recently. This exclusive gathering has established itself as a cornerstone of the jewellery industry, fostering collaboration and providing a platform to foster lucrative business opportunities between esteemed retailers and manufacturers under the PGI program. Held at the Grand Hyatt Bolgatty in Kochi, the 6th Platinum Buyer-Seller Meet brought together more than 60 retailers and 16 manufacturers. During the two-day event, powerful connections were forged, solidifying its reputation as the go-to platform for both platinum jewellery enthusiasts and industry leaders.

Retailers had the opportunity to explore a myriad of innovative products and designs for potential purchases and restocking, reinforcing platinum jewellery’s position as the metal of choice for discerning customers seeking unmatched sophistication and enduring value. Taking place amidst the excitement of the upcoming festive and wedding season, the event played a pivotal role in creating an atmosphere of optimism and anticipation, setting the stage for an exhilarating journey of new collections and designs. PGI curated an array of Platinum Evara, Men of Platinum, and Platinum Love Bands, leaving attendees impressed with their elegance and craftsmanship. Each brand unveiled unique pieces that exemplified the timeless allure of platinum, treating participants to a glimpse of what lies ahead for the season.

“PGI has consistently strived to look at innovation and incremental business opportunities for the precious metal jewellery category, and the success of the 6th edition of the Platinum Buyer-Seller Meet further reinforces our commitment to excellence,” said Vaishali Banerjee, Managing Director of PGI India. “We are immensely grateful to our esteemed retailers and manufacturers for their unwavering partnership, which has been instrumental in driving the robust growth of platinum jewellery. We are confident that the new business opportunities unlocked during this event will receive an overwhelmingly positive response from consumers as we gear up to launch our collections for the festive and wedding season.”

Zairin Faizal-Khoo, Head of Market Development at leading platinum producer Anglo American said, “As a proud supporter of PGI India’s work, it was great to meet the key stakeholders of the platinum ecosystem in India. The Buyer-Seller Meet, together with PGI India’s ongoing design, marketing, and branding activities, demonstrates PGI India’s key role in developing the market for platinum jewellery in India. As the economy grows, disposal income rises, and consumer preference evolves, many opportunities exist to expand the uptake of platinum jewellery.”

“India is one of the most important markets for PGI, so we are pleased our annual ‘Platinum Buyer-Seller Meet’ has become a strategic platform for retailers and manufacturers under the PGI programme to develop valuable business opportunities as well as generate new ideas to grow platinum’s image among consumers. Branded collections represent a major global growth opportunity for our partners, and the quality and craftsmanship of each platinum jewellery brand demonstrated at the event continues to appeal to distinct segments within India’s consumer market,” said Tim Schlick, Chief Operating Officer of PGI.

PGI’s extensive efforts in elevating platinum’s prominence in the industry have yielded remarkable results. By organizing events like the Platinum Buyer-Seller Meet, PGI is playing an instrumental role in creating new opportunities for growth and consumer demand.

Retail Jeweller India News