IJSF 2023 launches in Nagpur with jewellery worth Rs 35 crore to be given away as prizes

Other giveaways include five prizes of 1 kg gold each, five prizes of jadau jewellery worth Rs 10 lakh each, five prizes of temple jewellery worth Rs 10 lakh each, and more

The All India Gem and Jewellery Domestic Council (GJC) announced the launch of the Jewellery Shopping Festival (IJSF) in Nagpur. Powered by Divine Solitaires, the festival is being held across the country in 300 cities from 15^th October to 22^nd November. Actress Prajakta Mali graced the launch event with her presence.

The festival will offer benefits to both the B2B and the B2C segments wherein business owners can participate by paying an enrolment fee and choosing from one of the several subscription plans available. Any purchase worth Rs 25,000 will attract an assured coupon and limited-edition silver coin.

Winners will receive jewellery worth Rs 35 crore. There are also other dazzling rewards such as a 25 gram gold coin on every set of 5000 coupons. Other giveaways are five prizes of 1 kg gold each, five prizes of jadau jewellery worth Rs 10 lakh each, five prizes of temple jewellery worth Rs 10 lakh each, 10 prizes of diamond and precious stone-studded jewellery worth Rs 5 lakh each, 10 prizes of gold jewellery worth Rs 2.5 lakhs each, and 100 prizes of diamond-studded gold coins from Divine Solitaires respectively.

Dinesh Jain, Director, GJC & Convenor, IJSF, said, “IJSF is expecting to generate business worth Rs. 1,20,000 crore through 3000 retailers participating from over 200 cities. This is a business growth of roughly about 30-35%. Keeping in mind the Digital India initiative undertaken by Prime Minister Narendra Modi, IJSF will be held digitally as well, enabling jewelry enthusiasts and nearly four crore NRIs from across the country and overseas participate in it through online stores participating in the festival. The festival will not only boost the jewellery industry but also restore customers’ trust in jewellers and their high-quality products as the most secure and long-lasting investments. IJSF will follow best business practices to ensure transparency and build credibility.”

Saiyam Mehra, Chairman, GJC, said, “IJSF is a potential pool for all jewellery traders, and significant interest has been demonstrated by important industry players. The event is advantageous to both consumers and manufacturers. Jewellers now have the chance to boost sales. The Council anticipates that the entire value chain will be involved in this event, which guarantees enormous income potential. The event encourages business and rewards customers. Furthermore, it encourages professionalism and adherence to standard business practices with established business strategies.”

Rajesh Rokde, Vice Chairman, GJC said, “The festival will benefit the entire jewellery industry as well as customers. IJSF is making appealing offers and giving customers the chance to win up to 40 kilograms of gold as a prize, as well as jewellery worth approximately 3 crore INR and 100 gold coins encrusted with Divine Solitaire Diamonds. As India celebrates 75 years of independence, we are providing approximately 3000 kilograms of special edition Amrit Mahotsav silver coins, as souvenirs, which will be delivered as presents to clients with every purchase of Rs.25000. It’s exciting enough to win 1 kilogram of gold, in addition to receiving 25 grams of gold, on a regular basis. The industry would benefit from this marketing all throughout the festive season. We have partnered with process advisor E&Y, who will monitor this entirely digital procedure, to ensure complete transparency.”

Manoj Jha, Joint Convenor, GJC, said that, “IJSF will follow best business practices to ensure transparency and build credibility in the minds of the customers. For Indians, jewellery is bought not just for occasions but also as investment and security. The India Jewellery Shopping Festival will give an opportunity to customers to take advantage of the offers and buy jewellery for long-lasting investments.”

All India Gem and Jewellery Domestic Council is a national trade body established with the objective to address the industry, its functioning, and cause with a 360-degree approach to promote and progress its growth, while protecting the industry’s interests. GJC, since the last 18 years, has been serving as a bridge between the government and the trade as well as undertaking various initiatives on behalf of and for the industry.

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