IIJS has given small jewellers a global platform to widen their vendor network

Binaisha Zaveri, director of TBZ The Original in Mumbai, thinks that the jewellery industry is a resilient one and will be back on its feet in no time

What are your thoughts on the IIJS Virtual?

I think due to Covid, every industry has adapted to the digital format. Our industry is also catching on with the virtual format. AT such a time, I can only pat GJEPC on the back for giving us such a huge platform that reaches out to big and small jewellers, irrespective of their location. This is helping everyone with a wider customer base and IIJS is tapping a wider network.

What are you looking to purchase at the IIJS?

These are challenging times. We will be looking at manufacturers and suppliers with the expectation that they have designs that adapt to the recent market trends and demands. We will look at low-priced jewellery and wedding pieces because the upcoming festive season will be followed by the wedding season. Most people will start with the wedding shopping around Diwali. There is also a lot of pent-up demands. The trend is purchase of low-ticket items. We are looking to capitalise on that.

What is your outlook on sales in the next 6 months? Do you think the industry will catch up to last year’s figures?

Our industry is super resilient. The market is opening up and pent-up demands are adding to the sales. Diwali is coming, so if this momentum continues, I don’t see why we won’t do well. What we need to do is keep an eye out for the customer’s sentiments.

Courtesy: Retail Jeweller India News Service