House of Masaba collaborates with Amrapali Jewels for fine jewellery debut 

The 46-piece collection features statement neckpieces, earrings, ear cuffs and bracelets, blending contemporary designs with traditional craftsmanship 

New Delhi: Luxury brand House of Masaba has partnered with Jaipur-based Amrapali Jewels to launch its debut fine jewellery collection. The 46-piece range is showcased in a campaign featuring former Miss Universe and supermodel Madhu Sapre, actor Satyadeep Misra, and models Kripali Samdariya and Kirandeep Chahar. 

According to a feature story in Vogue India, Masaba Gupta, Founder of House of Masaba, shared her enthusiasm about the venture and said, “This is the first time House of Masaba will be dabbling in fine jewellery. The collection comprises 46 pieces created in 18k gold, using the finest gemstones. My association with House of Amrapali is a long-standing one, built on a great amount of trust in the brand and Tarang’s aesthetic.” 

Tarang Arora, CEO of Amrapali Jewels, emphasised the creative synergy between the brands and said, “This marks Amrapali Jewels’ first collaboration with Masaba in the fine jewellery space, and it is an absolute joy to join hands with such a dynamic and fearless creative force. Together, we have curated a collection that seamlessly blends Amrapali Jewels’ timeless legacy of craftsmanship with Masaba’s bold, playful, and contemporary aesthetic.” 

The collection showcases elevated ear stacks highlighting Amrapali Jewels’ intricate craftsmanship. Bracelets featuring meaningful affirmations add a personal touch, reflecting Masaba’s distinctive style of combining aesthetics with symbolism. 

Standout pieces include the ‘Trinket Hoarder’ neckpiece—a statement creation adorned with full-cut diamonds, baguette diamonds, white sapphires, amethyst, cabochon rubies, triangle-cut peridot, tourmaline, aquamarine, tanzanite, and round and square-cut emeralds. The ‘Nirbhau Nirvair Nimrata’ necklace features its namesake mantra set in 18-carat gold with full-cut diamonds. 

The exclusive collection is available for preview at House of Masaba’s flagship bridal store in Mehrauli, New Delhi. 

Amrapali Jewels, established in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur, specialises in tribal, fine, and uncut gemstone jewellery. The brand maintains stores across India and London, alongside operating a museum in Jaipur dedicated to India’s jewellery heritage. 

Retail Jeweller India News