GRT Jewellers launches ‘Diamond Earrings Mela’ to boost sales 

 
The brand is known to manufacture such campaigns across multiple jewellery segments, leveraging its massive social media presence 

Mumbai: GRT Jewellers has announced the launch of its latest promotional event, the ‘Diamond Earrings Mela,’ set to dazzle customers across its showrooms. The campaign features an impressive array of brand-new diamond earring designs, catering to every occasion. 

 
The brand has been consistently launching such promotional events across different jewellery campaigns to entice customers. Such razor-fixed marketing schemes encourage sales of one particular jewellery type which in turn helps manage inventory. 

During the ‘Diamond Earrings Mela,’ customers can enjoy a flat 15% discount on diamonds, including uncut and polki diamonds (excluding solitaires). The collection boasts a wide range of exquisite diamond earrings and timeless pieces, ensuring something special for everyone. 

GR Ananthapadmanabhan, Managing Director of GRT Jewellers, emphasised the company’s commitment to offering exceptional collections. “Our long-standing tradition of providing patrons with the finest and most extensive selections continues with this campaign. We are excited to present the largest variety of stunning earrings in diamond, uncut, and polki diamond.” 

GR Radhakrishnan, another Managing Director, highlighted the company’s dedication to understanding its customers. “For six decades, we have focused on our patrons’ needs,” he noted. “This diamond earrings mela is a testament to that commitment. We anticipate that our customers will leave with both a smile and a memorable experience.” 

Founded in 1964, the company has established itself as a trusted name in the industry with a reputation for quality and craftsmanship. Headquartered in Chennai, GRT operates a network of showrooms across India, offering a wide range of traditional and contemporary designs. The brand is renowned for its exquisite jewellery collections catering to diverse tastes and occasions, including weddings, festivals, and everyday wear.  

GRT Jewellers is also noted for its innovative marketing campaigns and celebrity endorsements, which help reach a broad audience. Their commitment to customer satisfaction and ethical sourcing practices has cemented their position as a leading player in the Indian jewellery market. 

Retail Jeweller India News