PNGS Gargi Fashion jewellery aims for 100 crore YOY sales in five years

Gargi jewellery by P N Gadgil & Sons is projected to record a staggering 185 per cent sales growth over the next five years. Their 92.5% certified sterling silver jewellery and best quality Non-Silver jewellery have been creating a sustained customer base over the years.

Observing a change is crucial but even more crucial is riding that change. With rising aspirations and changing lifestyles, jewellery demands are changing and changing how.

In fact, the global fashion accessories industry is looking a striking growth in the forthcoming years. And when it comes to accessories, countries like India and China taking the lead in the Asia Pacific region, (the fastest-growing market).

“Fashion Accessories Market, 2022-29”, a recent report by Fortune Business Insights says the growing attraction towards luxurious lifestyles coupled with increasing purchasing power is expected to support market growth significantly. Some other factors propelling this growth include an increasing consciousness towards appearances and how eyewear, jewellery, footwear etc are being considered ‘trendy’ among millennials and fashion influencers who are followed by the masses.

It is little surprise; brands are doing their bit to get a share of this ever-growing pie.

A leading name in the fashion accessories space in India, Gargi Fashion Jewellery, is leaving no stone unturned to get a substantial share and get to its projected record of a staggering 185 per cent sales growth over the next five years.

Established in December 2021 by Pune-based jewellers P N Gadgil & Sons, Gargi Fashion jewellery has redefined fashion jewellery with its trendsetting, modern designs and top-quality workmanship and finish.

Over the past year, Gargi’s total sales have increased from about Rs 5.94 crore in the period from December 1, 2021 to March 31, 2022, to 12.35 crore up to September 30, 2022. And, the future seems to be even more sparkling. According to projected figures, total sales are expected to touch Rs 75 crore in FY 25-26 from Rs 25 crore in FY 22-23.

The target is to reach Rs 100 crore Year on Year (YOY) sales in the next 5 years. A major chunk of these sales is going to come from stores in the offline format, which will account for sales to the tune of Rs 75 crore while online sales will account for another Rs 20 crore out of the total estimated figure of Rs 100 crore for FY 26-27.

And if trends and numbers are any indicators, they will get to their target sooner than later. The silver demand has been exceptionally promising for 2022, with global silver demand forecast to rise to a record high of 1.112 billion ounces in 2022, according to the Silver Institute, a marketing body funded by the silver industry.

Silver jewellery demand is forecast to strengthen by 11% this year. India remains the driving force, assisted by improving consumer sentiment, it noted.

With more and more women joining the workforce, the demand for easy to wear, light yet trendy silver jewellery has certainly grown. Silver clearly seems to be becoming the new gold and there is a marked growth in the love for the white metal.

Silver Jewellery of Gargi Fashion jewellery is crafted out of 92.5 sterling silver and Non-Silver with utmost levels of precision to create high-quality fashion jewellery that will bring out the very best and will be easy on the pocket too so you can flaunt all the latest trends.

To power the sales, the promoters of Gargi Fashion jewellery plan to enter the B2B segment where Gargi will cater to multi-brand retail vendors as well as place the products in large & multi-brand shops. To offer a boost to offline sales, Point of Sales (POS) will be established in malls and hyper-local shopping areas across multiple cities in India to capitalize on mass branding. 

At present, the Gargi collection is made from silver and Non-Silver. The brand also plans to introduce designs in studded jewellery made from semiprecious stones next year to make the range wider and offer more options to buyers, both men and women.

Courtesy: Economic Times