Diamonds- prêt wear combo sizzle ‘The Real Cut’ at Lakme Fashion Week 2019; Urvashi Rautela, Pooja Hedge, Shibani Dandekar Walk the RAMP

The stage was set, lights were dimmed and the Lakmé Fashion Week 2019 unveiled a never-seen-before confluence of fashion and jewellery at Jio Garden in Mumbai. The event, in association with Diamond Producers Association (DPA) commenced with video teasers of Lakme and Diamond Producers Association’s impactful campaigns.

Praising the initiatives of DPA on natural diamonds, the show kick-started with a line-up of prêt wear by designer Saaksha and Kinni and adorned by Orra and A.S. Motiwala. With an interesting blend of jeans and other fabrics, the designer brand flaunted stunning everyday wear diamond jewellery. The off-the-rack look matched perfectly with the lightweight designs.

Actress Pooja Hedge Walked the ramp

As the event proceeded, designers of each of the six winning jewellery brands, namely Bhavana Jhakia of Om Jewellers, Akshita Garg of Chiripal Jewellers, C. Raghu of Kirtilals, Shazia Motiwala of A.S.Motiwala, Rupal Singhal of Orra and Rajeshwary Singh of SENCO mentioned how the story of natural diamonds is getting heard and learnt more and more, courtesy the sensitization programs of DPA. The designers stressed how this collaboration between mainstream fashion and jewellery industry will definitely set new benchmarks of luxurious fashion.

Next came the turn of Om Jewellers and SENCO, who presented a stunning range of necklaces, ear drops and earrings married with colourful head gear. The chic design was spot-on for a summer look. Sonal Verma of designer brand Rara Avis took a bow for the eye-catching designs.

Showstopper Urvashi Rautela sealed the final walk on the ramp for Kirtilals and Chiripal Jewellers. Recreating the historical aura of Mughal empress Jahanara Begum, the line-up showcased an array of regal Mughalesque outfits complimented with bold and dazzling neck pieces, round ear drops, maangtika and tiara. The conspicuous handcrafted embroidery was praised as designer Anjali Patel Mehta of brand Verandah accompanied Rautela and fellow models on the ramp.

Showstopper Urvashi Rautela walked the ramp

A motley five-member panel having representation from fashion industry to media and to consumer brands chose these six jewellery brands on January 21, 2019 for the final stage. ‘The Real Cut’ saw over 80 applications from talented jewelry designers across the country. The submissions were judged on the basis of product quality, innovation, marketability, originality and the overall potential to excel in their business.

Actress & model Shibani Dhandekar looked beautiful on the ramp 

Richa Singh, managing director of DPA India, said these dynamic jewellery brands will get immense exposure from a disruptive platform such as ‘The Real Cut’.  “Diamonds are an integral part of Indian fashion enhancing every look, bridal or everyday pret wear, so it made perfect sense for us to partner with Lakmé Fashion Week which is the country’s leading fashion & lifestyle platform. I was excited by the diverse designs showcased by all the talented emerging Diamond jewellery designers from across India. I look forward to seeing their trend-setting winning collections on the runway which will beautifully highlight the fit of everyday wear diamond jewellery with contemporary outfits,” Singh said.

Richa Singh addressing the press conference

Jaspreet Chandok, VP and Fashion Head-IMG Reliance was also a panelists who echoed Singh’s thoughts and said the aim is for a fruitful collaboration between the winnig brands and fashion designers to bring out a product that attracts a much wider audience as compared to a product line in jewellery or fashion.

Courtesy: Retail Jeweller India News Service

(Retail Jeweller India will be hosting their 6th edition of Retail Jeweller India Forum on February 9, 2019, at Sofitel BKC, Mumbai.  Register yourself today to be part of the exciting knowledge-based event, which will have renowned speakers sharing their rich insights on this year’s theme ‘Innovate to Win’. For more information and to register, log in on to retailjewellerindiaforum.com).