Chanel launches the Haute Joaillerie Sport Collection, bringing together high fashion and sports

The jewellery in the collection incorporates dynamic motifs, such as the chevron, symbolizing rhythm and speed, while reinterpreting iconic Chanel symbols like the Number 5 and the lion in a sporty context

Hong Kong: French luxury fashion house Chanel has launched its Haute Joaillerie Sport collection, marking a bold step into the world of athletic-themed high jewellery. The exclusive unveiling was held recently at The Henderson in Hong Kong.

Chanel’s latest high jewellery collection made a grand entrance at the private event attended by a constellation of stars from the arts and entertainment sectors. Stars such as Stephen Fung, Hilary Tsui, Amy Lo, Kevin Chu, Tony Wu, Will Or, and Hilary Fan were present to celebrate the launch. Among the attendees were renowned athletes including Siobhán Haughey, Stephanie Au, Camille Cheng, Cedric Ho, and Nicholas Choi, which effectively bridged the worlds of high fashion and sports.

At the heart of this innovative collection is Patrice Léguéreau, the Director of the Chanel Jewellery Creation Studio, who has orchestrated this departure into sports-themed luxury. The Haute Joaillerie Sport collection is a testament to Chanel’s legacy, brilliantly combining artistry with performance through meticulous craftsmanship and a careful selection of exquisite gemstones. Each piece in the collection captures a sense of movement and grace, resonating with both athletic dynamism and the elegance associated with Chanel.

Gabrielle Chanel, a fervent sports enthusiast, laid the groundwork for this collection by establishing a ‘Sport’ atelier in 1921. Drawing inspiration from her vision, the Haute Joaillerie Sport collection incorporates dynamic motifs, such as the chevron, symbolizing rhythm and speed, while reinterpreting iconic Chanel symbols like the Number 5 and the lion in a sporty context. Notably, the Chanel logo features an openwork imprint for the first time, reflecting a modern twist on the brand’s classic elegance. The designs are characterized by their transformability, emphasizing lightness and fluidity.

Léguéreau’s creative vision integrates functional elements inspired by sports equipment, including graphic surfaces and quick-release fittings. The collection transforms the iconic quilted motif into high-performance fabrics and showcases a unique ‘sport cord’ that enhances its visual appeal. The introduction of lightweight materials, such as aluminum and carbon fiber, elevates the overall design while promoting ease of wear.

One of the standout features of the Haute Joaillerie Sport collection is its exceptional use of gemstones. The collection boasts a vibrant array, including five rare Kashmir sapphires, one of which is prominently set in the exquisite Graphic Line necklace. This stunning ensemble represents the most impressive selection of gemstones ever presented by the maison.

The Haute Joaillerie Sport collection comprises 80 unique creations divided into six thematic chapters: Sweater, Graphic Line, Chanel Print, Quilted Icons, Sporty 5, and Gold Slider. Each chapter encapsulates the beauty and triumphs of sports, transforming everyday elements into luxurious designs that pay homage to athletic excellence.

This new venture reinforces the brand’s longstanding commitment to blending high fashion with contemporary themes.

Meanwhile, Chanel will sponsor Britain’s historic Oxford and Cambridge Boat Race next year in the first sporting sponsorship for the company known for its luxury products. The Boat Race Company said it believed Chanel’s sponsorship would help it reach a new audience.

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