Chandukaka Saraf Jewels inaugurates its 16th showroom, located at Charholi in Pune

Customers visiting the new store were given the chance to win exciting prizes like a scooter, laptop and mobile phone, strengthening the brand’s presence and connecting with local shoppers

Charholi: Chandukaka Saraf Jewels recently saw the grand opening of its 16th store, located at Charholi in Pune. Part of the brand’s expansion strategy, the new store is situated in the Pimpri Chinchwad Municipal Corporation (PCMC)area and offers a wide range of gold, diamond and traditional jewellery to customers. The store launch marks another milestone in the brand’s long history.

As part of the opening celebrations, customers who visited the Charholi store up to January 5, 2025 had the opportunity to win exciting prizes, including a scooter, laptop, mobile phone and more. This initiative aimed to attract local shoppers while reinforcing the brand’s presence in the region.

CS Jewels is a well-established name in the jewellery industry with a heritage of nearly 200 years. It has come a long way since its journey began in 1827, when Chandulal Shah opened the brand’s first store near Pune. Known for its legacy of craftsmanship and customer trust, the brand continues to evolve and expand, maintaining a strong foothold in the market. The Charholi store adds to the growing number of CS Jewels locations across Maharashtra, making it more accessible to jewellery enthusiasts.

The launch in Charholi also aligns with CS Jewels’ broader strategy to enhance brand visibility and engage with a wider audience. The company has gained a reputation for offering high-quality jewellery and exceptional service, values that have been integral to its success for nearly two centuries.

CS Jewels had recently unveiled a brand anthem that encapsulates its enduring legacy and forward-looking vision. Conceived as a strategic move to enhance brand recognition across Maharashtra and beyond, the anthem transcends traditional marketing approaches.

Retail Jeweller India News