CaratLane clocks 300 stores in India, all set for international debut in New Jersey

With the opening of its newest outlet in Mumbai, it is now present in 130 Indian cities with 3,70,000 square feet of retail space. It has mapped plans for international expansion, offering diverse, accessible jewellery and personalized services

 Mumbai: Leading omni-channel jewellery brand CaratLane has reached a milestone of 300 retail outlets in India, with the opening of its new store in Malad, Mumbai, timed to target the high-consumption occasion of Dhanteras. The store was inaugurated by fashion designer and content creator Nancy Tyagi, who is also the face of the brand’s #WearYourWins campaign.

Staying true to its mission of making jewellery more accessible, CaratLane recently launched over 55 stores in Tier 3 cities, including Dimapur, Pathankot, and Attapur. The new Malad store measures 900 square feet and showcases more than 1,500 designs, providing a seamless shopping experience that reflects the brand’s integrated omnichannel approach. It offers instant engraving, ear piercing, a ready inventory of higher ring sizes, and personalized gifting services.

Saumen Bhaumik, the new MD & CEO of CaratLane, remarked, “The launch of the 300th store on the auspicious day of Karva Chauth is a proud milestone in our journey. We opened 12 new stores across India during this Navratri, continuing our effort to make beautiful yet affordable jewellery accessible to more Indian women. We are also launching our first store in the US, in New Jersey, marking the beginning of our international footprint.”

CaratLane offers a diverse mix of studded and unstudded jewellery, featuring its collections like Butterfly, Aaranya and Ombre. Through engaging IP collaborations, the brand presents a wide range of products that evoke nostalgia, including collections inspired by Disney, Harry Potter and Minions. Most recently, CaratLane launched contemporary everyday wear gold jewellery in 22KT for the festive season—an offering the brand had not introduced earlier. The brand caters to all ages, and boasts over 7,000 designs, more than 4,000 of which are part of a festive offer.

CaratLane is currently present in 130 cities across India, with over 3,70,000 square feet of retail space. The physical expansion of the brand is impressive as it originally started as an e-commerce entity. The astronomic rise directly correlates with the brand’s acquisition by Tanishq, which has propelled it to further heights.

Retail Jeweller India News