CaratLane – A Tanishq Partnership: Now in Powai

CaratLane – A Tanishq Partnership, is now open at Mumbai’s upbeat neighborhood – City Park in Powai. This outpost of CaratLane brings a brand new jewellery buying experience to shoppers in the vicinity, especially to consumers that love to try before they buy. 

“The thing I love the most about CaratLane is that their designs are light-weight and made for everyday wear. They also have a great collection of designs for special occasions, which makes it a go-to jewellery place for me. With a store in my neighborhood I can see the designs in person and place orders online at my convenience!” said Moushmi Chatterjee, a CaratLane customer from Mumbai.

Since its inception, CaratLane has revolutionized the way Indian women discover fine jewellery, by making modern, beautiful designs accessible through its omni-channel presence. With this latest addition, CaratLane now has 7 stores in Mumbai, 15 in the Western region of India and 62 across the country.

Speaking on the occasion, Mithun Sacheti, Founder & CEO of CaratLane said, “Mumbai is a crucial market for us and we have had a high demand to launch more stores here. This store is likely to appeal more to the young working professionals residing in the area and hence is designed keeping their needs in mind. We are looking forward to welcoming the residents of Powai to a whole new experience that will help them discover fine jewellery like never before.”

“CaratLane stores are very different from the typical Indian jewellery stores. The virtual try-on ‘magic-mirror’, a solitaire corner and an extremely helpful team of experts are what make the experience exceptional. We’ll also be showcasing the bestselling designs from our latest collection – Ballet here” added Sacheti.

“Powai has been a very important region for us as far as online sale goes, and hence we are really thrilled to launch our latest store in Mumbai here. CaratLane has designs starting as low as Rs. 5000 and as a special launch offer for our customers, the store is offering a Flat 20% off on purchase of diamond jewellery worth Rs. 40,000 and above for a limited period” said, Atul Sinha, Senior Vice President – Retail, CaratLane, who was present at the launch.

For a brand that’s on a mission to democratize access to beautiful jewellery, the launch of this store is yet another step forward in that direction.

Courtesy: Retail Jeweller India News Service