Candere by Kalyan Jewellers brings back ‘The Biggest Bling Sale’ on its 11th birthday

With this initiative, the brand offers a wide range of tech-savvy features that enable customers to have a store-like personalized shopping experience from the comfort of their homes

Candere by Kalyan Jewellers has brought back ‘The Biggest Bling Sale’ on its 11th birthday. This grand occasion marks over a decade of great craftsmanship and customer service by the brand, which is committed to “handcrafting precious memories”.

An extravaganza of classy celebrations and jewellery designs, ‘The Biggest Bling Sale’ features a wide range of tech-savvy features that enable customers to have a store-like personalized shopping experience from the comfort of their homes. Jewellery enthusiasts can try on their favourite designs remotely by using the virtual try on feature, customize their favourite designs in just a few taps and protect themselves from fluctuations in gold rates by opting for the double gold rate protection plan.

This year, Candere has tapped into influencer marketing to spread the word about their annual sale on social media. The influencers address common issues faced by customers when ordering from an online platform selling handcrafted jewellery, and how Candere uses cutting-edge technology to solve these problems.

For Mumbai residents, the brand has launched experience centres in Malad and Borivali. It plans to launch 1-day delivery, meaning all short-term jewellery requirements will be fulfilled within 24 hours.

Rupesh Jain, Founder & CEO at Candere says, “What started from a small office set-up, this jeweltech company of ours has grown in size to a family of 1 lakh+ happy customers. Candere has always believed in the customer-first approach and for this anniversary, we want to express our gratitude towards our customers. That is why this year our annual sale a.k.a ‘The Biggest Bling Sale’ has the best offers for the entire month of July.”

Akshay Matkar, Head of Marketing, Branding Experience & Data at Candere says, “Candere’s ‘The Biggest Bling Sale’ is a remarkable opportunity for jewellery enthusiasts to indulge in exquisite pieces at an unparalleled price. This time, we have collaborated with influencers as our endorsers to address the common concerns faced by people. Their support empowers us to help you effortlessly elevate your style with a touch of bling, without any worries.”

Jeweltech brand Candere by Kalyan Jewellers has a catalogue size of 8000+ exquisitely handcrafted jewellery designs that have been conceptualized and designed in-house to cater to the dynamically changing tastes and preferences of modern consumers.

Courtesy: Business Wire India