By sponsoring National Women’s Conclave 2025, NAC Jewellers reaches out to women leaders and entrepreneurs

Jewellery played a central role at the event, with NAC Jewellers curating statement pieces for speakers and panelists. Attendees could explore the brand’s collections up close, leading to several sales enquiries

Chennai: NAC Jewellers recently partnered with JITO Chennai and JLW Chennai for the National Women’s Conclave held in the city, taking the opportunity to boost brand visibility and connect with business leaders, entrepreneurs and other influential women. The association also gave the brand mileage from strategic branding and curated jewellery displays.

Jewellery played a central role at the event, with NAC Jewellers curating statement pieces for speakers and panelists, emphasizing its handcrafted designs. The brand also set up a booth featuring its latest collections, with interactive elements allowing attendees to try on its jewellery pieces. As attendees explored the brand’s collections up close, the brand received several sales enquiries, particularly for bridal and occasion wear. Standees and digital screens further reinforced the brand’s presence throughout the event venue.

“We saw an increase in showroom visits and online enquiries, especially for pieces showcased at the event. The direct engagement with attendees helped build meaningful relationships, which translated into sales and long-term brand recall,” stated Arjun Varadaraj, Executive Director, NAC Jewellers. “We also curated exclusive pieces for the conclave, sparking conversations and interest.”

The event brought together women across industries, serving as a valuable platform for NAC Jewellers to reach out to potential new customers. Television presenter Mandira Bedi, actors Aditya Roy Kapur and Sonali Bendre were part of the event, adding to its celebrity quotient.

NAC Jewellers endeavours to empower women from all walks of life and professions, and has a history of supporting social welfare initiatives, as it consistently works towards building a socially conscious and informed brand identity.

NAC Jewellers was founded by Nathella Narayana Chetty in 1917. The business expanded under his son, Nathella Anantham Chetty, who opened a store in Parry’s Corner, Chennai in 1973. Today, NAC Jewellers has 11 stores in Chennai and an exclusive showroom in Vijayawada, Andhra Pradesh.

Written by Megha Misra

Retail Jeweller India Exclusive