Daily News
Brand ambassador Kajol upholds festive fervour in Joyalukkas’ latest campaign
The post on the brand’s Instagram, so far, has managed to garner considerable engagement, with likes crossing 23k within six days of release
Mumbai: In a recent announcement, renowned actress Kajol has expressed her enthusiasm for joining Joyalukkas in their new campaign celebrating India’s vibrant tapestry of festivals and joyous moments. Kajol, known for her impactful presence on screen, continues to be the face of Joyalukkas’ initiative aimed at making every celebration, from grand festivals to intimate gatherings, truly special with their exquisite jewellery.
The post, so far, has managed to garner considerable engagement, showing for itself an impressive likes and comments count of 23.6k and 376 respectively. The ad campaign maintains consistent warm tones throughout to depict feelings of compassion and serenity.
The ad film shows Kajol guide the viewers on screen and auditorily through her journey across India’s cultural landscape of festivals. From new beginnings to grand festivals across communities, Kajol’s magnetic presence and emphasis on ‘jashn’ puts the love and grandeur of jewellery as a unifying force for every festival.
The campaign, highlighted by the hashtags #Joyalukkas, #HeartOfEveryCelebration, and #PreciousMoments, emphasizes the brand’s commitment to marking significant occasions with timeless treasures. Joyalukkas invites everyone to celebrate life and cherish every moment with their elegant collection, promising jewellery for every occasion and emphasizing the sentiment that #EveryMomentMatters.
The brand has reported a turnover of Rs. 14,513 crore in FY2023, with a net profit of Rs 899 crore in India. The company is aiming for a turnover of Rs. 17,500 crore for FY2024 and a net profit of Rs. 1,100 crore. The company has 160 showrooms world over of which 100 are in India. It has plans to take the total India showroom count to 130 and is in the process of expanding its North India footprint. The company also plans to invest approximately Rs. 2,400 crore spread over the next two financial years to open 30 new showrooms in India and 10 outlets abroad. Joyalukkas also owns the world’s largest gold jewellery retail outlet in Chennai.
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