BlueStone celebrates major milestone with grand launch of 200th store in Surat 

The brand has significantly expanded its retail footprint, now operating in over 70 cities across India 

Surat: BlueStone, one of India’s largest omnichannel jewellery brands, has accomplished a major milestone with the inauguration of its 200th store in Surat, Gujarat. This store, the brand’s first in the city, is centrally located at LP Savani and spans an impressive 2,500 square feet. 

Rushina Shah, Business Development Head at BlueStone, expressed her excitement about the launch, stating, “We are thrilled to celebrate the opening of our 200th store in Surat. This milestone highlights our commitment to providing an omnichannel experience. This store represents a step forward in our endeavor to offer innovative designs for the modern consumer in Surat.” 

BlueStone’s journey in brick-and-mortar retail began in 2018 with the opening of its first store in New Delhi. Since then, the brand has significantly expanded its retail footprint, now operating in over 70 cities across India. In January 2023, the omnichannel brand celebrated the launch of its 150th store in Dimapur, Nagaland, and has since opened an additional 50 stores nationwide. 

Founded in 2011 and headquartered in Bengaluru, BlueStone is led by CEO Gaurav Singh Kushwaha. The brand has garnered substantial investment from prominent backers, including Nikhil Kamath, Co-Founder of Zerodha, 360 One, InfoEdge Ventures, Accel Partners, Kalaari Capital, Saama Capital, and Hero Enterprises. 

The new Surat store signifies BlueStone’s continuous growth and dedication to enhancing its customers’ shopping experience through an omnichannel approach, seamlessly blending online and offline retail. BlueStone is committed to delivering innovative jewellery designs that cater to the modern consumer, with this new store offering a wide range of products that reflect the latest trends and finest craftsmanship. 

BlueStone’s expansion strategy reflects its goal to make high-quality jewellery accessible to a broader audience while maintaining a strong focus on customer satisfaction.  

Retail Jeweller India News