Birdhichand Ghanshyamdas Jewellers unveils its new collection inspired by ‘India in its totality’

The jewellery uses motifs from different parts of the country to uphold the sense of belonging one feels whenever one touches Indian soil. It has been crafted to appeal to jewellery connoisseurs and fashion aficionados alike

Jaipur: Birdhichand Ghanshyamdas Jewellers has unveiled its latest jewellery collection that includes various motifs picked up from all over India, to give customers the sense of belonging that every Indian feels. The jewellery has been crafted to appeal to jewellery connoisseurs and fashion aficionados alike.

With the wedding season on in full swing, the collection delivers a spectrum of jewellery ranging from classic, heavy statement necklaces to rings. Every diamond in this creation has been painstakingly set to reveal its full brilliance, along with uncut polki diamonds and exquisite Zambian and Colombian emeralds to infuse a lush green aura. These pieces are suitable for any occasion, be it a formal soirée or an informal gathering.

Talking about the collection, Yash Agarwal, Creative Director, Birdhichand Ghanshyamdas Jewellers, said, “Luxury is eternal and our collection matches the aspiration of our target audience for heirloom designs. The inspiration behind the collection is India in its totality, wherein we have used motifs from different parts of the country to uphold the sense of belonging one feels whenever one touches Indian soil.”

Agarwal says that today’s brides-to-be don’t confine themselves to a single viewpoint, and hence, design for bridal jewellery is a universal subject in itself. “Our collection is uniquely artistic, which is why any bride will like our current display of artistry,” he maintained, adding that the classic pieces from Birdhichand Ghanshyamdas Jewellers are meant to stand as a tribute to life’s most precious moments.

Retail Jeweller India News