Amaltas Jewels launches #Chat_Mangni_Pat_Byah campaign at Diljit Dosanjh’s Hyderabad concert

To enter a contest to share memorable moments with #Chat_Mangni_Pat_Byah, participants had to scan a QR code to follow Amaltas Jewels on Instagram and engage with the brand

Hyderabad: Lab-grown diamond jewellery brand Amaltas Jewels launched its #Chat_Mangni_Pat_Byah campaign at a concert by singer Diljit Dosanjh in Hyderabad, adding a romantic and interactive element to the event. Couples attending the concert were given branded water bottles featuring playful, romantic phrases inspired by Dosanjh’s music and the allure of diamonds.

To collect a bottle, attendees scanned a QR code that directed them to Amaltas’ Instagram page, where they were encouraged to follow and engage with the brand. The campaign also included a contest, inviting couples to share memorable moments using the hashtag #Chat_Mangni_Pat_Byah and tagging @Amaltas.Jewels. The winning entry stands to receive a proposal experience supported by Amaltas when purchasing an engagement ring, with the contest remaining open for a week and the winner to be featured on Amaltas’ social media.

Shasya Singh, Marketing Head of Amaltas Jewels, explained the campaign’s concept, saying, “We wanted to celebrate love in a fun and meaningful way. While the Delhi activation was focused on singles, we chose to create something for couples to share their moments together. By connecting music, romance and lab-grown diamonds, the campaign reflects our commitment to both emotional and ethical values.”

The campaign highlighted the themes of love and sustainability, making an impact on concert-goers and positioning Amaltas Jewels as a brand linked to elegance, innovation and ethical jewellery. Amaltas Jewels is a lab-grown diamond jewellery brand known for its handcrafted pieces inspired by the beauty of nature, especially the golden Amaltas flower. The brand offers made-to-order jewellery and full traceability of their ethically sourced diamonds.

Retail Jeweller India News