Actor Radhika Madan becomes the new face of Hazoorilal by Sandeep Narang

The legacy brand announced the collaboration via an Instagram post which garnered over 30,000 likes. This marks a crucial juncture for the jeweller’s future marketing operations

New Delhi: Actor Radhika Madan has been announced as the new face of Hazoorilal By Sandeep Narang, the luxury jewellery brand known for its high-end creations. In her new role, Madan will represent the brand in its forthcoming campaigns and other promotional activities, which includes modelling for the jeweller’s thriving website.

The actor was recently photographed wearing a choker from the jeweller’s collection, which had over 170 carats of emeralds and diamonds. The piece showcases the brand’s commitment to luxurious, one-of-a-kind designs.

The brand announced the association via a collaborative post with Madan. Getting Madan on board as the brand ambassador is a good step forward for the retailer due to the actor’s popularity, quite evident from her 4.1 million followers on Instagram and her growing portfolio of fashion and luxury partnerships.

Hazoorilal by Sandeep Narang has been a prominent jewellery brand for over 70 years, known for blending heritage, style and innovation. The brand was founded by Hazoorilal Narang, who moved from Lahore to Delhi in 1947, shortly after India gained Independence. Within five years, in 1952, Hazoorilal Narang opened his first store in Dariba Kalan, Chandni Chowk, marking the beginning of the brand’s journey.

Sandeep Narang, Managing Director and Chief Designer of Hazoorilal By Sandeep Narang, joined the family business at the age of 18. In 1989, he helped inaugurate the flagship Greater Kailash store, marking the start of his long innings in the jewellery industry. Over the years, he honed his craft and gained industry knowledge from his father. Today, he oversees one of India’s most respected jewellery houses, comprising the flagship store and two other stores located at DLF Emporio and ITC Maurya in New Delhi. The retailer has also tested the waters in the highly lucrative international markets, by participating in shows regularly. Later in November, Hazoorilal by Sandeep Narang is scheduled to participate in the Jewellery Arabia exhibition in Bahrain.

Retail Jeweller India News