Ace archer Sheetal Devi inspires in latest Mia by Tanishq campaign 

The brand crafted, at Sheetal’s request, an anklet symbolizing the protection she seeks for her talent, representing her dedication and belief in her journey 

Mumbai: Mia by Tanishqs’ latest campaign, “Dekhna Hai Toh Khel Dekho,” brings the spotlight on the extraordinary talents of Arjuna awardee and World’s No. 1 female para-archer, Sheetal Devi. This inspiring campaign highlights Sheetal’s remarkable skills, unwavering spirit, and deep passion for archery. Through her story, Mia aims to motivate everyone to recognize their own strengths, pursue their passions with pride, and let their inner stars shine. 

The campaign opens with scenes of curious glances and stares from people, gradually revealing that the subject of their awe is Sheetal Devi. This impactful narrative emphasizes that while people may stare for obvious reasons, it is Sheetal’s achievements that truly stand out. 

As the film progresses, it showcases Sheetal’s exceptional archery skills, encouraging viewers to focus on her game with the message “Dekhna Hai Toh Khel Dekho.” In a poignant moment, Sheetal prepares to shoot an arrow, her feet adorned with a custom-made evil-eye anklet. Crafted by Mia at Sheetal’s request, this anklet symbolizes the protection she seeks for her talent, representing her dedication and belief in her journey. 

Commenting on the partnership, Shyamala Ramanan, business head at Mia by Tanishq, expressed, “It is a moment of pride to have Sheetal Devi on board. Sheetal is confident, fun, and comfortable in her own skin, much like the Mia woman, making her the perfect choice as the new star of Mia. Mia stands as a proud believer in Sheetal as she continues her quest for victory, inspiring this and future generations to embrace their inner star.” 

The “Dekhna Hai Toh Khel Dekho” campaign not only celebrates Sheetal Devi’s journey but also serves as a powerful reminder that true brilliance comes from within, inspiring all to pursue their dreams with confidence and pride. With such endeavours, Mia by Tanishq is appealing to energetic, ambitious and young women, who form a major part of their clientele.  
 

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