Tribe Amrapali notches up 30-store milestone with opening of its latest outlet in Agra

With the store located near the Oberoi Amarvilas at Tajganj in the city, the brand aims to extend its reach to travellers from around the world

Agra: Silver jewellery brand Tribe Amrapali has opened its 30th retail outlet in the country, located near the Oberoi Amarvilas at Tajganj in Agra. Reaching this milestone reaffirms Tribe Amrapali’s position as a leading brand for discerning travellers and jewellery connoisseurs alike, the brand said. Notably, Tribe Amrapali has built a large part of its business through airport retail.

Renowned worldwide, Agra is a treasure trove of artisanal excellence. From the delicate Pietra Dura (stone inlay) work that adorns its historic monuments to the rich legacy of zardozi embroidery, Agra has long been a beacon of craftsmanship that resonates with the very ethos of Tribe Amrapali. Nestled in the heart of this historic city, the new Tribe Amrapali store aims to offer an immersive experience to both locals and tourists, with each piece of jewellery meant to be a tribute to India’s rich cultural narrative. Visitors can explore handcrafted silver jewellery, vibrant gemstone adornments and modern interpretations of heritage designs at the store.

For over a decade, Tribe Amrapali has been at the forefront of preserving India’s rich jewellery-making traditions while adapting them to suit the tastes of today’s generation. By opening its doors at Agra, the brand aims to extend its reach to travellers from around the world, offering them a slice of India’s artistic legacy.

Commenting on the new store launch, Akanksha Arora, CEO of Tribe Amrapali, said, “Opening our 30th store in Agra is a testament to our vision of bringing India’s rich jewellery heritage to a wider audience. Tribe Amrapali stands for authenticity, craftsmanship and contemporary story-telling, and we are thrilled to introduce our designs to a city that itself is a symbol of artistic legacy.”

From statement earrings to delicate nose pins, and bold silver chokers to intricately handcrafted bangles, Tribe Amrapali’s newest store will showcase a diverse range of collections that blend the old with the new, a communique from the brand said.

As Tribe Amrapali continues its expansion, this milestone reinforces the brand’s commitment to preserving Indian craftsmanship while making it relevant for the modern consumer.

Retail Jeweller India News