As a fourth-generation jeweller at Bengal Jewellery LLP, Sradhya Roy discusses how she has brought social media and modern marketing techniques to her family’s 100-year-old jewellery...
Saurav Prasad had done his Masters in Marketing and joined the family-run business of Prasad Jewellers, Odisha, in 2019, an achievement he had been aiming at...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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