The South Indian preference for diamonds over gold is due to falling diamond prices, compensating for the decline. The shift is driven by millennials, prompting retailers...
The StayInTouch programme to help retailers showcase their inventory The gem and jewellery industry always preferred offline sales. However, Covid-19 has disrupted this practice and has...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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