Wide Angle
PMJ Jewels gears up for USA Tour 2025, with first stop at San Diego on March 29 and 30

The brand will showcase its array of diamond and gold jewellery, targeted at buyers for weddings, anniversaries and other special occasions. It will also hold a lucky draw, and the winning participant will be presented with a special pendant
San Diego: Fine jewellery brand PMJ Jewels recently announced its highly anticipated USA Tour 2025, beginning with a diamond and gold jewellery showcase in San Diego. The event is set to take place on March 29 and 30 at the Hilton Garden Inn in San Diego, and will feature the brand’s finely crafted diamond and gold jewellery pieces, targeted at buyers for weddings, anniversaries and other special occasions.
Attendees will have the opportunity to participate in a lucky draw organized by the brand, where the winning participant will be presented with a special pendant.
As part of its US expansion plan, the brand recently launched the ‘Natural Beauty, Natural Diamonds’ campaign at Times Square, New York, to promote natural diamonds and connect with both the Indian and global communities in the United States.
The campaign featured brand ambassador Sitara and was part of a broader initiative to strengthen the brand’s presence in the US during the ‘season of homecoming’ for NRIs. Sitara had been first introduced as the brand ambassador through an ad campaign at Times Square on July 4, 2023, marking the brand’s return to the US market after a pandemic-induced hiatus.
PMJ Jewels, a family-owned business, has been crafting jewellery since 1964. With a legacy of 50 years, PMJ is in aggressive expansion mode, having embarked on a plan to strengthen its retail presence in South India. It has more than 30 stores across South India.
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