#MyChoiceMyVoice: LGD brand Aukera’s nationwide campaign endorses women’s freedom to make a choice

As part of the campaign, Aukera is honouring 50 remarkable women leaders, disruptors and change-makers at an exclusive event

Bengaluru: LGD jewellery brand Aukera has launched a campaign, My Choice My Voice, celebrating the spirit of womanhood ahead of International Women’s Day, and timing it with the launch of its signature collection, ‘Echoes Of Choice’. Bollywood actor Taapsee Pannu and tennis world champion Sania Mirza, lauded for their ‘fearless choices’ and trailblazing life journeys, have been chosen as the official brand ambassadors for this campaign.

The brand lauded Sania Mirza and Taapsee Pannu as “icons of strength, empowerment and impact” on its social media pages. The duo will actively endorse the campaign through exclusive appearances, digital engagements and curated story-telling that highlights the power of self-expression.

By launching this campaign around International Women’s Day, the brand aims to highlight the importance of women’s self-expression, individuality and their power of choice. The campaign serves as a reminder that every woman’s voice matters, making it a fitting tribute to the spirit of the global occasion celebrating women.

As part of this campaign, Aukera is honouring 50 remarkable women leaders, disruptors, and change-makers who have redefined success, broken barriers and inspired countless others. Their achievements are being recognized at an exclusive event on March 7.

The campaign will be publicized across multiple media platforms, including print, digital, radio, in-store promotions and outdoor advertising. With My Choice My Voice set to become an annual flagship event for the brand, Aukera aims to foster a culture where every woman’s choice is valued and empowered.

Speaking about the initiative, Lisa Mukhedkar, Co-founder and CEO of Aukera, said, “Taapsee and Sania have both had a significant impact on the public, thanks to their unwavering confidence and fierce determination to express themselves through unconventional choices. The ‘My Choice My Voice’ initiative with both these gifted women is designed to connect with the contemporary Indian woman and tell them that no matter what, Aukera will always stand tall to celebrate and cheer for every choice they make.”

Echoing this sentiment, Taapsee Pannu added, “For me, making a choice is about staying true to myself. In an industry where you are constantly judged and told what to do, choosing to follow my instincts has defined who I am today.”

Aukera retails at seven showrooms across Bengaluru and Hyderabad or online at www.aukerajewellery.com.

Retail Jeweller India News