Mia by Tanishq partners with Swiggy Instamart to deliver silver jewellery in 10 minutes

With this, the brand enters the quick commerce space in more than 35 cities, including Gurgaon, Delhi, Kolkata, Pune, Bengaluru, Chennai, Mumbai and Hyderabad

Mumbai: Fine jewellery brand Mia by Tanishq has announced its collaboration with Swiggy Instamart, marking its entry into the burgeoning quick commerce space. Starting this week, Mia’s silver jewellery collection will be available on Swiggy Instamart in more than 35 cities, including Gurgaon, Delhi, Kolkata, Pune, Bengaluru, Chennai, Mumbai and Hyderabad. The brand will offer customers doorstep delivery of silver jewellery in under 10 minutes.

The collaboration aligns with Mia by Tanishq’s strategy to expand its omni-channel presence, reaching new customers through diverse sales channels. As part of this partnership, Mia will introduce a range of silver jewellery catering to the growing demand for precious jewellery in the quick commerce market, be it for a special occasion or a thoughtful gift.

Commenting on the collaboration, Sampurna Rakshit, Marketing & E-commerce Head – Mia by Tanishq, said, “This is an effort at our end to prioritize our consumers’ convenience and be present wherever they are. As quick commerce transforms the way India shops, consumers are also looking for stylish jewellery gifting options from trusted brands. So we are thrilled to partner with Swiggy Instamart, who can get many more consumers to access and experience our brand at their fingertips.”

This strategic collaboration highlights the growing trend in the Indian retail landscape, where quick commerce platforms are emerging as key touchpoints for consumers prioritizing convenience. It ensures that customers are well-informed about Mia’s jewellery collections and the ease with which they can access these offerings.

Mia by Tanishq is a brand of jewellery that claims to be for “the young, the young at heart and the stylish”. It crafts gold jewellery in minimal and versatile designs in 18kt & 14kt gold. The omni-channel brand has a network of 215+ exclusive stores and is also present in leading Tanishq stores across 75 cities in India. The recent launch of a store at the Burj Uman Centre in Dubai marked Mia’s international foray, and it now has three stores outside India.

Retail Jeweller India News