Kalyan Jewellers upholds individuality with ‘Kalyan Muhurat Bride: Celebrating Her’ ad campaign

Featuring brand ambassador Katrina Kaif, the campaign highlights every bride’s individuality and the cherished relationships she shares with those closest to her

Kerala: Kalyan Jewellers has launched its latest campaign ‘Kalyan Muhurat Bride: Celebrating Her’,featuring its global brand ambassador Katrina Kaif. The campaign is a tribute to brides who embrace their uniqueness while embarking on one of the most important journeys of their lives. With the wedding season in full swing, the campaign highlights how every bride shines with individuality, and how jewellery plays a key role in reflecting that inner radiance.

In the ‘Kalyan Muhurat Bride’ campaign, Katrina Kaif steps into the role of a supportive friend to a young bride, guiding her through the emotional moments leading up to her wedding. The campaign focuses on the emotional bond shared between the bride and her close friend, with Katrina’s subtle gestures symbolizing affection, protection and unwavering support. This portrayal emphasizes that a wedding is not only about tradition but also about embracing one’s true self and celebrating personal stories.

The campaign underscores the emotional journey of a bride, who moves from being everyone’s cheerleader to stepping into the spotlight herself. The jewellery featured in this campaign reflects that transformation, celebrating both the bride’s confidence and her connection to the people who support her. The jewellery collection is available at all Kalyan Jewellers showrooms worldwide, allowing brides to choose pieces that resonate with their personal stories and memories. The campaign highlights the special moments that make weddings unforgettable, particularly the relationships that make them so meaningful.

Headquartered in Kerala’s Thrissur, Kalyan Jewellers is one of the largest jewellery retailers in India, which also has a strong presence in the Middle East, with locations in the UAE, Qatar, Oman and Kuwait. It has expanded its reach by focusing on both major metropolitan areas and Tier-II and Tier-III cities across India. During Q3FY25, the company added 46 showrooms across its Kalyan and Candere formats, bringing the total showroom count to 349 as of December 31, 2024. This includes 253 showrooms in India, 36 in the Middle East, one in the USA, and 59 under the sub-brand Candere.

Retail Jeweller India News