Jos Alukkas launches lightweight ‘Ivy’ collection inspired by preferences of youth

The Ivy Collection features a twinkling array of 18kt jewellery, specially crafted for everyday wear, in a variety of designs

Jos Alukkas launched their latest jewellery collection, ‘Ivy’, an extensive assortment of lightweight 18kt jewellery. The grand unveiling of the Ivy collection took place at an event in Mumbai, where model Rafaella Siqueira introduced the new collection. The event was graced by the presence of Jos Alukkas Managing Directors, Varghese Alukka, Paul J Alukka, and John Alukka.

The ‘Ivy’ Collection has been designed with a deep understanding of the preferences and desires of today’s young women. The playful collection features a twinkling array of 18kt jewellery, specially crafted for everyday wear, in a variety of designs. With an emphasis on versatility and style, Ivy offers rings, chains, necklaces, earrings, and bangles embellished with a variety of stones. The collection includes light-as-air pendants, which typically cannot be achieved with standard gold.

“Ivy is specially designed for young women and young men. Jos Alukkas consistently creates jewellery designs that align with changing fashion trends,” said Jos Alukka, Chairman, Jos Alukkas.

Ivy includes a diverse collection encompassing the ‘Royal for Female’ series, with its eye-catching rose gold finish and jewellery inlaid with Mother of Pearl (MOP). The captivating dancing pendants and enchanting dancing necklaces are a wearer’s delight. Each item has been carefully crafted to showcase grace and style.

The Ivy collection also showcases intricate lavender enamelling and incorporates an array of stones such as ruby, pearl, moissanite, and cubic zirconia. The collection starts with one-gram jewellery for a simple and elegant way of accessorizing.

The introduction of these new brands is in the continuum of Jos Alukkas’ expansion strategy, leveraging its 59-year legacy in the country’s jewellery retail sector. Jos Alukkas has already achieved a significant milestone with the HUID Campaign, successfully raising awareness across the nation. The group has also unveiled plans for the establishment of 100 new jewellery stores.

Retail Jeweller India News