Isvari was the jewellery partner for the event, and launched a jewellery collection to complement the designer’s latest line introduced for the Punjab market
Ludhiana: Isvari Jalandhar Jewellery House has partnered with celebrity designer Masaba Gupta to launch a new jewellery collection. The partnership was announced at a fashion show in Ludhiana, where Isvari was the jewellery partner, and provided jewellery pieces to complement the designs of Masaba’s latest line for the Punjab market.
Through the collaboration with Masaba, Isvari aims to expand its presence and cater to a wider audience. Manik Jain, Partner at Isvari Jalandhar Jewellery House, stated, “We are pleased to collaborate with Masaba, as her designs complement our craftsmanship. This partnership brings together traditional jewellery techniques and modern design elements.”
The Isvari X Masaba collection features jewellery that combines traditional design elements with the essence of Masaba’s signature vibrant, innovative styles. Including diamond and Polki Jadau jewellery, the pieces in the collection range from bridal to pre-wedding and casual looks, designed for various occasions and meant to appeal to a wide range of customers.
“Our team has seen increased interest from customers, both online and in-store. Social media engagement has also risen since the collection launch,” said Jain, reflecting on the positive response.
Notably, in May 2024, Isvari Jalandhar Jewellery House had collaborated with celebrity designer Sussanne Khan for the launch of her first jewellery line titled ‘Bind Runes’ as exclusive retail partner for New Delhi. The collection was launched at the brand’s flagship store in Defence Colony, where Khan interacted with the customers and explained the purpose and aesthetics of each design of Bind Runes.
According to Jain, his entire customer catchment in North India had shown phenomenal response, with sales and inquiries pouring in for the jewellery by Khan, which added design diversity and glamour to the brand.
Isvari Jalandhar Jewellery House has a legacy that spans four generations. The brand operates a single flagship store and continues to attract customers with its designs. It recently moved its store to Defence Colony in New Delhi, with renewed focus on larger diamonds and gemstones.
Retail Jeweller India News
