From impulse festive buys to thoughtful last-minute gifts or meaningful personal indulgences, Kalyan Jewellers’ debut on Instamart re-imagines how India shops for gold – with purity, trust and now, unprecedented speed. The service is available in 100 cities, including top metros
Thrissur: Leading jewellery retailer Kalyan Jewellers has partnered with quick commerce platform Instamart, marking its debut in the quick commerce space. Just in time for Akshaya Tritiya, customers can now order certified gold and silver coins from Kalyan Jewellers directly on Instamart and have them delivered to their doorstep in minutes across 100 cities, including top metros.
Launched on April 25, the service allows consumers across cities to shop for a certified assortment of Kalyan Jewellers gold and silver coins on Instamart, making last-minute festive shopping seamless and stress-free. The exclusive range includes gold coins: 0.5g and 1g (24 Karat, BIS Hallmarked) featuring motifs like the Flower, Ayodhya, Lord Ganesh, Swastik and Goddess Lakshmi and silver coins: 5g, 10g, and 20g (999 pure silver, certified) adorned with auspicious motifs such as Ganpati, Laxmi, Ganesh Laxmi and more.
Be it for gifting, spiritual rituals, or personal investment, these coins are a symbol of prosperity and auspicious beginnings, perfectly aligned with the spirit of Akshaya Tritiya. But what makes this launch special is that it’s not just a festive addition. Post Akshaya Tritiya too, Kalyan Jewellers’ gold and silver coins will be available on Instamart, giving consumers year-round access to trusted, quality-assured precious metals with just a few taps.
Speaking about the partnership, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy’s quick commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins – delivered straight to your doorstep in minutes. This provides customers with the flexibility to choose according to their needs, budgets and convenience. This partnership allows us to integrate the auspiciousness of tradition with the ease and speed of modern living, ensuring the spirit of the festival remains.”
To celebrate this golden partnership, Instamart launched a striking on-ground activation named InstaGold. In Hyderabad, a high-footfall location was transformed with an eye-catching installation, completely covered in chocolate coins wrapped in identical gold foil. But hidden among them were five real gold coins, indistinguishable from the rest. Each participant had just one chance to pick a coin and try their luck. This exciting, interactive experience captured the spirit of Akshaya Tritiya, bringing together tradition, surprise and a dash of golden fortune.
From impulse festive buys to thoughtful last-minute gifts or meaningful personal indulgences, Kalyan Jewellers’ debut on Instamart re-imagines how India shops for gold with purity, trust and now, unprecedented speed.
Headquartered in Thrissur in the State of Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India with a presence in the Middle East and the USA. It has more than 388 showrooms across India, the USA and the Middle East.
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