Bhura Jewels Sunidhi celebrates its 165th anniversary with grand event at its store  

The brand, which has been in operation since 1860, is currently managed by the eighth generation of the Bhura family 

Jabalpur: Bhura Jewels Sunidhi, a Jabalpur-based jewellery retail house, celebrated its 165^th anniversary on January 14, bringing together customers, family members and friends at a grand event at its store. “For over 165 years, our brand has been built on trust, quality and tradition. Offering transparency in our products and services has been our guiding principle, ensuring that every piece of jewellery reflects our values,” said Sandeep Bhura, Partner, Bhura Jewels Sunidhi. 

The anniversary celebration was attended by approximately 150 to 200 guests. The event itself was kept informal, without any additional jewellery-related activities. 

“Despite not being the founding date of the brand, January 14 was chosen for the celebration as it coincided with Makar Sankranti, a festive occasion considered auspicious. The actual anniversary dates fell between January 4 and 6, but the decision was made to hold the event on a day that would be more convenient for the guests and the store,” explained Bhura. 

The brand, which has been in operation since 1860, is currently managed by the eighth generation of the Bhura family. It hosted the celebration to commemorate its long-standing legacy in the jewellery business. 

The brand has maintained its presence exclusively in Jabalpur, operating three showrooms. However, its customer base extends beyond the city, attracting buyers from villages and Tier III cities within a 250-300 km radius. 

“Our roots are in Jabalpur, but our reputation extends far beyond. Customers from across the region choose us because they value the trust and craftsmanship that we represent,” Bhura noted. According to the jeweller, although nearby cities like Indore and Bhopal serve as alternative jewellery markets, many customers still prefer Jabalpur for its accessibility and trusted establishments like Bhura Jewels Sunidhi. 

As part of the anniversary celebration, the brand offered various promotions across its jewellery collections. The promotions were well received, contributing to the overall success of the event. “This milestone is a celebration of our journey and the relationships we’ve built over generations. Our customers are at the heart of our success, and we are grateful for their continued trust,” Bhura stated. 

Retail Jeweller India News